KE, B.; CHE WEL, C. A. . RESEARCH ON THE ANALYSIS AND IMPACT OF INTERNET CELEBRITY ECONOMY ON CONSUMERS’ IRRATIONAL BUYING BEHAVIOR IN THE BIG DATA ENVIRONMENT. ECONOMICS - INNOVATIVE AND ECONOMICS RESEARCH JOURNAL, [S. l.], v. 11, n. Special issue 1, p. 109–120, 2023. DOI: 10.2478/eoik-2023-0064. Disponível em: https://www.economicsrs.com/index.php/eier/article/view/404. Acesso em: 5 dec. 2025.